CLICKACTION LAUNCHES EMAIL MATCHING SERVICE (EMS); DELIVERING VALUE-ADD ACQUISITION TOOL TO CLIENTS

New ClickAction Service Enables Benchmark Brands' FootSmart.com to Increase Online Revenue From Offline Customers; Signs Long-Term EMS Contract

PALO ALTO, Calif. (January 23, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that they have launched the ClickAction Email Matching Service, an additional enhanced acquisition tool, to clients. ClickAction Email Matching Service matches and appends accurate, deliverable email addresses to corresponding names and postal addresses, enabling a new communication channel with existing customers. ClickAction clients are now able to send an invitation email to existing customers, using their prior business relationship, to gain permission to send ongoing email communications.

"To get ready for last year's holiday season, FootSmart.com needed to convert our offline database into an online database. ClickAction provided an excellent opportunity to achieve this goal of communicating with most of our customers via email," said Caroline Ernst, E-commerce Director for FootSmart.com. "In fact, our first email matching campaign exceeded our expectations, matching the performance of our online consumers. With our augmented database, we believe these email campaigns significantly contributed to our Q4 revenue." Impressed with results from their early EMS email marketing campaigns, Benchmark Brand's FootSmart.com has signed a long-term contract with ClickAction to fulfill their EMS acquisition needs.

"ClickAction Email Matching Service is the most comprehensive and accurate resource available today for developing a powerful database of deliverable email addresses," said Geoff Smith, director of client programs for ClickAction. "Our clients, like FootSmart.com, already have an offline relationship with these customers and see the true value of establishing a new interactive relationship with their customers. As a result, our clients experience increased revenue and greater success in promoting their products and services."

Join ClickAction's next educational Webinar on Email Matching and Email Change of Address taking place on Wednesday, January 23 at 10 a.m. Pacific Time. This no-charge Webinar is geared toward today's marketers needs. You can register for this Webinar at http://www.clickaction.com/pages/news/ca_news_webinar.htm and research upcoming Webinars in ClickAction's ongoing educational series.

In addition to ClickAction Email Matching Service, ClickAction's acquisition services include ClickForward, a viral marketing tool allowing customers to generate word-of-mouth email referrals, and ClickAcquire, an acquisition tool designed to empower marketers to leverage risk-free channels that rapidly convert interested individuals into opt-in subscribers. To learn more about ClickAction products or services, visit www.clickaction.com or call 1-800-473.3141.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.