THE VERMONT TEDDY BEAR CO. SELECTS CLICKACTION'S EMAIL MARKETING AUTOMATION SOLUTION

Vermont Teddy Bear to Grow its Online Initiatives Using ClickAction's Email Marketing Automation Solution

PALO ALTO, Calif. (February 04, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that The Vermont Teddy Bear Co® (Nasdaq: BEAR) (www.vermontteddybear.com), pioneer of the Bear-Gram® gift delivery service, has selected ClickAction's Email Marketing Automation (EMA) solution to provide email marketing services to the Company.

Vermont Teddy Bear was searching for a powerful outsourced solution that not only would enhance their email marketing efforts but would also help manage their growing database. ClickAction's EMA solution fully met the company's requirements including ease-of-use, product features and consultative services. Vermont Teddy Bear plans to strengthen retention and customer service, as well as prospect for new subscribers. Every email sent will be used to create an interactive dialog and enhance the total experience for online subscribers.

"Our goal is to offer our Bear-Gram customers the best online communications experience," said Michelle Cote, Vermont Teddy Bear Company Loyalty Marketing Manager. "By partnering with ClickAction, we expect to broaden our customer relationship program and our opt-in database while continuing to deliver the personable, playful and purposeful messages our customers already expect from us."

"We are excited that Vermont Teddy Bear has chosen ClickAction as their email marketing provider," said Andy Caso, senior vice president of sales and client services for ClickAction. "ClickAction will assist Vermont Teddy Bear in building a customized online customer relationship program, allowing Vermont Teddy Bear to send highly personalized, deeply targeted, relevant email communications to customers."

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.

About The Vermont Teddy Bear Co.
The Vermont Teddy Bear Company helps people connect in a fun, personal and meaningful way through its Bear-Gram® gift delivery service. A creative alternative to sending flowers, each Bear-Gram gift includes a customized hand-crafted Bear dressed to suit a gift-giving reason, accompanied by a personal greeting card and chocolate treat, all packaged in a colorful gift box with an air hole.