CLICKACTION LANDS CONTRACT FOR OVER THREE MILLION DOLLARS OF SUBSCRIBER ACQUISITION AND EMAIL SERVICES

Leading Advocacy Organization to Use ClickAcquire to Rapidly Expand Subscriber Database for permission, Targeted Email Marketing

PALO ALTO, Calif. (February 08, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing solutions, announced today that they have been selected by a leading advocacy organization to provide over three million dollars of subscriber acquisition and email marketing services. The agreement, signed earlier this week, provides for a variety of services to be delivered throughout 2002.

ClickAction's ClickAcquire service enables companies and organizations, like this leading advocacy organization, to quickly acquire high quality customer and subscriber leads at a lower cost than traditional methods. By leveraging relationships with several vendors, maintaining strict quality controls for data integrity, and leveraging proven industry best practices, ClickAction provides the premier solution for companies and organizations looking to expand their customer and subscriber relationships.

"As more and more organizations move online, ClickAction continues to provide leading acquisition and retention programs leveraging our Email Marketing Automation (EMA) technology, consultative services and applied education," said George Grant, president and CEO for ClickAction. "We are honored to have been chosen by yet another leading organization to manage their subscriber acquisition and email marketing related work. This particular client required a rapid expansion to their subscriber list and the ability to deploy personalized email messages based on their subscribers' geographic region, interests and communication preferences. We are honored to continue working with this client through 2002."

ClickAction designs, implements and delivers a comprehensive and innovative email marketing solution that meets sophisticated marketer's needs. Unlike companies that provide a single email marketing point solution, ClickAction has assembled a total solution that leverages domain knowledge in technology, service and education to provide better results.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.