CLICKACTION EXPECTS TO BREAKEVEN FOR FOURTH QUARTER 2001

ClickAction's Breakeven Results Beat Street Expectations

PALO ALTO, Calif. (February 11, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that it expects operating income before tax from continuing operations to be breakeven for the quarter ended December 31, 2001 with revenue in the range of $3.0 million to $3.1 million.

"ClickAction saw a significant increase in email marketing programs from our clients as well as growth in our acquisition programs and services during the fourth quarter 2001 that contributed to our breakeven success. We also renewed contracts and increased the service level with several of our largest clients," said George Grant, president and CEO for ClickAction. "We clearly see continuing strong demand for our leading email marketing solution that offers advanced technology and products, consultative services and applied education."

ClickAction will release audited fourth quarter and 2001 financials as scheduled on February 21 at 1 p.m. PT. A conference call will take place at 2 p.m. PT. Investors, analysts and media interested in participating on the conference call can dial 800-273-9672. A Webcast of the conference call will also be available on www.clickaction.com or www.viavid.com.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.

Forward Looking Statements
Some of the statements included in this press release are "forward-looking statements." These forward-looking statements include, but are not limited to, statements about our plans, projections, expectations and intentions, and other statements that are not historical facts. When used in this press release, the words "anticipates," "believes," "projects," "expects," "intends," "will" and "may" or the negative of these terms or similar expressions are generally intended to identify forward-looking statements. Such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, the overall dynamics of the industry, including the extent of industry consolidation, and general economic conditions. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K, as amended, for the year ended December 31, 2000 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2001, each as filed with the Securities and Exchange Commission.