CLICKACTION MOVES 2001 EARNINGS RELEASE AND CONFERENCE CALL TO THURSDAY, FEBRUARY 14 - IMPROVED GUIDANCE AVAILABLE -
PALO ALTO, Calif. (February 12, 2002) - ClickAction™,
Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, has moved the date of its
fourth quarter 2001 and year-end 2001 financial results to Thursday, February 14.
ClickAction will release audited fourth quarter and 2001 financials on February 14 at 1 p.m. PT. The conference call will take place at 2 p.m. PT. Investors, analysts and media interested in participating on the conference call can receive the updated dial-in number by calling our Investor Relations department, 650.463.3948, or visiting our Investor Relations section on our Web site, www.clickaction.com. A Webcast of the conference call can also be accessed on
www.clickaction.com or
www.viavid.com.
See the related press release dated February 12, 2002, which provides improved guidance for 2002 and first time guidance for 2003.
About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services.
ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized
email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time,
generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging,
one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting,
all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment
and integration with industry-leading third party applications. ClickAction EMA products and services
range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products
have a proven track record of success in a variety of industries including retail, catalog, brand and
publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and
rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose
mission is to build users' trust and confidence in the Internet. For more information on ClickAction
products and services, visit
www.clickaction.comor call 1-800-473-3141.