CLICKACTION RAISES GUIDANCE FOR 2002 AND GUIDES
$0.17 - $0.20 EPS FOR 2003

Expects 2002 Revenues in the Range of $15 - $18 Million
and 2002 EPS in the Range of $0.09 - $0.11

PALO ALTO, Calif. (February 12, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that it expects revenues for 2002 to be in the range of $15 to $18 million and EPS for 2002 to be in the range of $0.09 to $0.11, which is higher than the previous EPS guidance of $0.07 - $0.10. For 2003, the Company expects revenues to be in the range of $21 - $24 million and EPS to be in the range of $0.17 - $0.20.

The Company reported that, based on independent research, the email marketing industry is continuing to expand despite the economic downturn in 2001. Forrester Research found that the number of households with online shoppers is continuing to grow from 23 million in 1999 and 35 million in 2000 and is projected to go still higher -- to 55 million in 2005. Furthermore, Forrester Research reported that marketers see the value in email marketing and will spend $6.8 billion on email services by 2006.

"In an ROI-focused environment, ClickAction continues to develop cost-effective email marketing strategies for direct marketers," said George Grant, president and CEO for ClickAction. "We are continuing to strengthen our core businesses and our balance sheet and we feel that the company is well positioned for continued growth and profitability going forward."

The EPS projections for 2002 are based on the current number of shares of common stock outstanding. The EPS projections for 2003 are based on the current number of shares of common stock outstanding plus an estimated number of additional shares of common stock issuable upon conversion of the Company's Series A Preferred Stock and option exercises in 2003.

See the related press release dated February 12, 2002, which provides notice of the rescheduling of the Company's financial earnings release date and related conference call.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.

Forward Looking Statements
Most of the statements included in this press release are "forward-looking statements." These forward-looking statements include, but are not limited to, statements about our plans, projections, expectations and intentions, and other statements that are not historical facts. When used in this press release, the words "anticipates," "believes," "projects," "expects," "intends," "will" and "may" or the negative of these terms or similar expressions are generally intended to identify forward-looking statements. Such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, the overall dynamics of the industry, including the extent of industry consolidation, and general economic conditions. In addition, the financial projections included in this press release were developed by management of the Company. Although management believes that the assumptions utilized by it in developing such projections are reasonable, projections are necessarily speculative. Unanticipated events and circumstances are likely to occur. Actual results realized during any future period are likely to vary from the projections and the variations may be material and adverse. Such projections are presented as of the date of this press release and are subject to change without notice. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K, as amended, for the year ended December 31, 2000 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2001, each as filed with the Securities and Exchange Commission.