CLICKACTION ACHIEVES OPERATING PROFITABILITY IN Q4 2001

Q4 2001 Revenues Up 29% over Q3 2001; 2001 Revenues Up 35% over 2000 Revenues

PALO ALTO, Calif. (February 14, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, today announced financial results for the quarter and the year ended December 31, 2001. Revenues for Q4 2001 were $3.0 million, an increase of 29% from $2.4 million in Q3 2001 and a decrease of 42% from $5.3 million in Q4 2000. Operating income for Q4 2001 was $16,000 compared to an operating loss of $6.3 million in Q3 2001 and an operating loss of $898,000 in Q4 2000. ClickAction realized a net loss from continuing operations in Q4 2001 of $76,000, or $0.01 a share, compared to a net loss from continuing operations in Q3 2001 of $6.3 million, or $0.49 a share, and a net loss from continuing operations in Q4 2000 of $789,000, or $0.06 a share.

Revenues for the year ended December 31, 2001 were $15.8 million, an increase of 35% from $11.8 million in 2000. Excluding restructuring and impairment charges, the net loss from continuing operations for the year ended December 31, 2001 was $3.3 million, or $0.26 a share, compared to $9.3 million, or $0.79 a share, for the year ended December 31, 2000.

As of December 31, 2001, ClickAction had approximately $2.1 million in cash and cash equivalents, $250,000 in a note receivable and $2.4 million in net accounts receivable. ClickAction expects to reach cash flow breakeven in Q2 2002. ClickAction continues to have no interest bearing debt.

"Restructuring our business last year allowed ClickAction to focus 100% on its ASP solution and keep its cost base under control,'' said George Grant, president and CEO for ClickAction. "Over the past year, ClickAction has leveraged its technology, services and expertise in email marketing to win long-term contracts from Fortune 2000 companies and to provide the Company with new revenue streams for 2002. Many of our clients have also extended their contracts and expanded their current service level."

"Furthermore, ClickAction has realized the value in deploying an industry-specific solution to each of its target vertical markets. By serving our key vertical markets, our clients experience a faster return on their investment than those using a solution that is more broad-based or generic," concluded Grant.

As previously announced, the Company expects revenues for 2002 to be in the range of $15 to $18 million and EPS to be in the range of $0.09 to $0.11. For 2003, the Company expects revenues to be in the range of $21 to $24 million and EPS to be in the range of $0.17 to $0.20.

A live conference call to discuss ClickAction's 2001 fourth quarter and year-end results is scheduled for 2 p.m. PT on Thursday, February 14, 2002, and is accessible at www.clickaction.com or by dialing 1-800-273-9672.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

Forward Looking Statements
Some of the statements included in this press release are "forward-looking statements." These forward-looking statements include, but are not limited to, statements about our plans, projections, expectations and intentions, and other statements that are not historical facts. When used in this press release, the words "anticipates," "believes," "projects," "expects," "intends," "will" and "may" or the negative of these terms or similar expressions are generally intended to identify forward-looking statements. Such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, the overall dynamics of the industry, including the extent of industry consolidation, and general economic conditions. In addition, the financial projections included in this press release were developed by management of the Company. Although management believes that the assumptions utilized by it in developing such projections are reasonable, projections are necessarily speculative. Unanticipated events and circumstances are likely to occur. Actual results realized during any future period are likely to vary from the projections and the variations may be material and adverse. Such projections are presented as of the date of this press release and are subject to change without notice. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K, as amended, for the year ended December 31, 2000 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2001, each as filed with the Securities and Exchange Commission