BARTON S. FOSTER TO JOIN CLICKACTION'S BOARD OF DIRECTORS

PALO ALTO, Calif. (February 25, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that software industry veteran Barton S. Foster has agreed to join the ClickAction Board of Directors. Mr. Foster is senior vice president of worldwide marketing at Informatica Corporation.

"ClickAction has built a remarkable solution to meet the needs of today's marketers," said Foster. "I believe ClickAction has a fine management team and a successful future. I am honored to be a member of the board and to begin working with ClickAction's team."

"Bart has an exceptional background in the high tech industry and, coupled with his experience in the enterprise application marketplace, I am confident he will be a tremendous asset to ClickAction's board of directors," noted George Grant, president and CEO for ClickAction. "Bart's fifteen years of leadership experience for global software and services companies will play a major role in helping ClickAction strengthen our position as a leading email marketing solutions provider."

Mr. Foster currently oversees all aspects of marketing for Informatica, a leading provider of enterprise analytic software. During his 15 years of experience in the enterprise application marketplace, Mr. Foster has served in senior marketing, sales, consulting and business development roles for global software and services companies. Prior to Informatica, Foster held executive positions at Oracle Corporation, Crossroads Software and Booz, Allen & Hamilton. Mr. Foster holds a BA in Economics and Political Science from Stanford University and an MBA from the Harvard Business School.

Foster has replaced Gary Daichendt on the Company's board. Daichendt, former executive vice president of worldwide operations at Cisco Systems, stepped down after serving on the Company's board since May 2000. Daichendt resigned from ClickAction's board after deciding to move from the area and start a new business.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.

Forward Looking Statements
Most of the statements included in this press release are "forward-looking statements." These forward-looking statements include, but are not limited to, statements about our plans, projections, expectations and intentions, and other statements that are not historical facts. When used in this press release, the words "anticipates," "believes," "projects," "expects," "intends," "will" and "may" or the negative of these terms or similar expressions are generally intended to identify forward-looking statements. Such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, the overall dynamics of the industry, including the extent of industry consolidation, and general economic conditions. In addition, the financial projections included in this press release were developed by management of the Company. Although management believes that the assumptions utilized by it in developing such projections are reasonable, projections are necessarily speculative. Unanticipated events and circumstances are likely to occur. Actual results realized during any future period are likely to vary from the projections and the variations may be material and adverse. Such projections are presented as of the date of this press release and are subject to change without notice. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K, as amended, for the year ended December 31, 2000 and the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2001, each as filed with the Securities and Exchange Commission.