CLICKACTION LAUNCHES THE INDUSTRY'S FIRST EMAIL MARKETING EDUCATION CENTER

The Email Education Center, www.emaileducation.com , Offers Marketers Best-of-Breed, permission Email Marketing Best Practices

PALO ALTO, Calif. (February 28, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that it has launched the Email Education Center, www.emaileducation.com, the premier permission email marketing information channel for marketers. The Email Education Center, co-sponsored by the E-Business Communication Association (eBCA, www.ebusinessca.org), offers marketers expert advice in a variety of areas they request, including best practices, segmentation strategies, acquisition strategies and privacy issues related to email. The Email Education Center also offers marketers the opportunity to opt-in for a free membership, which allows members to receive email updates and attend bi-weekly online seminars on valuable email marketing topics.

"ClickAction is committed to helping marketers continually improve their business results through education and opt-in email," said Geoff Smith, Director of Client Programs for ClickAction. "With the growing importance of highly targeted permission email marketing communications, it is critical that we identify and deliver educational solutions, such as online seminars and expert advice, for marketers that augment their existing marketing initiatives. By partnering with an organization like the eBCA, ClickAction can offer a best-of-breed educational service that will help our clients, members and marketers in general communicate more effectively and cultivate important business relationships."

"We are excited to co-sponsor the Email Education Center with ClickAction. The mission of the eBCA is to give you and your company the tools for gaining a competitive e-business advantage. The Email Education Center sets the standard for email marketing best practices and gives today's marketer a competitive advantage," Barry Harrigan, President of the eBCA. "Together with ClickAction, our mission is to help educate marketers on how to build unique, lasting relationships with their customers through targeted marketing and e-business practices."

The Email Education Center's next member online seminar will address email marketing best practices, from 10:00 am to 11:00 am PT on Wednesday, March 6, 2002. To learn more about the Email Education Center or to attend this online seminar, click here www.emaileducation.com.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

About the eBCA
The e-Business Communication Association (eBCA) is the pre-eminent membership organization supporting professionals charged with defining and driving e-business initiatives. The eBCA's comprehensive offering of information resources, networking opportunities and professional development programs enable members to ensure e-business success through better strategy, technology and business decisions. The eBCA is a global association and a business unit of International Data Group (IDG), the world's leading technology media, research and event company. For further information, visit www.ebusinessca.org or contact Joan McCarthy at 978.887.7900 x115 or jmccarthy@ebusinessca.com.