CLICKACTION SELECTED BY THE AMERICAN DIABETES ASSOCIATION TO INCREASE SUBSCRIBER BASE AND HEIGHTEN AWARENESS

The American Diabetes Association Utilizes Email For Online Public Engagement And To Deliver Health Related Information

PALO ALTO, Calif. (March 5, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that the American Diabetes Association (ADA) diabetes.org, the nation's leading non-profit health organization providing diabetes research, information and advocacy, has selected ClickAction to provide enhanced email marketing capabilities.

"The American Diabetes Association has used other email vendors in the past but moved to ClickAction's email marketing solution because of its advanced functionality and overall ease-of-use," said Jill McQuade, Online Community Development Manager for the American Diabetes Association. "The ADA is dedicated to preventing diabetes, finding a cure and helping those with diabetes manage their disease. With the help of ClickAction's enhanced email marketing technology, I am confident that we can successfully reach out to our constituents by providing them with timely and relevant information."

The ADA plans to aggressively strengthen and expand its customer and donor databases using ClickAction's smart technology, personalization features and acquisition programs. The organization intends to use email marketing as a tool to drive traffic to the site and accentuate email campaigns using HTML formatting. The organization also plans on using ClickAction's triggered email and viral marketing technology for its internal communications, with staff and volunteers.

"Non-profit organizations, such as the American Diabetes Association, rely on interaction with their constituents and that is why email communication is an essential tool," said Mark Elpers, senior vice president of marketing for ClickAction. "ClickAction's program for advocacy organizations provides the technology to reach their constituents with critical information in real-time."

ClickAction also provides email marketing solutions for several other non-profit organizations. For more information on how ClickAction can help your organization succeed, call 1-800-473-3141 or visit ClickAction Information Request.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.