CLICKACTION ANNOUNCES EMAIL MARKETING EDUCATIONAL SEMINAR IN NEW YORK CITY

Third Annual Seminar to Explore the Latest Email Marketing Trends and Best Practices

PALO ALTO, Calif. (March 28, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that they are co-sponsoring the 3rd Annual Email Marketing Seminar in New York City on April 25, 2002. Exploring the latest email marketing trends and best practices, this one-day educational seminar will feature an email marketing panel discussing, "What works and what doesn't in email marketing today." The seminar will also include a panel discussion on privacy and email marketing. Panelists are comprised of email marketing experts from Brooks Brothers, Columbia House, Nextel, Pitney Bowes, Talbots and Vermont Teddy Bear and privacy experts from FTC, MAPS and TRUSTe.

Attendees will gain valuable insight into how email is applied as a essential communication tool by learning how to leverage email to meet subscribers' needs, increase revenue using targeted email campaigns, effectively grow a viable subscriber base and more.

Previous seminar attendees include leading direct marketers, publishers and organizations from Kohl's, LL Bean, The Franklin Mint, Sharper Image, JC Whitney, ESPN, Sun Microsystems and TV Guide. A past attendee stated, "Given today's competitive marketplace, it was very rewarding for me to discover, through the seminar, just how much an effective email marketing campaign and overall plan can affect my bottomline. The seminar also allowed me to learn about obstacles other marketers, like myself, are facing and how they resolved them. Overall, this seminar was very educational."

"ClickAction is committed to helping direct marketers, publishers and organizations continually improve their business results through continuous education and opt-in email," said Geoff Smith, Director of Client Programs for ClickAction. "Our Email Marketing Seminars bring various industry experts together to discuss trends and best practices in the email marketing industry. With the growing importance of highly targeted permission email marketing communications, it is critical that we identify and deliver educational solutions, like our seminar series, to help various industries succeed in their email marketing efforts."

For more information, please call 650.473.3605 or visit our Web site at http://www.emaileducation.com/seminars.html.

About ClickAction ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.