BYRON REESE TO JOIN CLICKACTION'S BOARD OF DIRECTORS

PALO ALTO, Calif. (June 4, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that direct marketing and online industry expert Byron Reese has agreed to join the ClickAction Board of Directors. Mr. Reese is currently the Chief Executive Officer of PageWise www.pagewise.com, an Internet publishing company. Prior to PageWise, Mr. Reese was the former Vice President of Marketing at HotData.

"I decided to join ClickAction's Board of Directors because I believe this company has an exceptional management team, has built a proven email marketing solution and is dedicated to helping the needs of marketers today," said Reese. "I am honored to be a member of the board and am eager to begin working with the fine team at ClickAction."

"Byron brings tremendous expertise to our Board of Directors. His experience in the direct marketing and online industry will prove extremely helpful in helping ClickAction strengthen our position as a leading email marketing solutions provider," said George Grant, president and CEO for ClickAction.

Reese has replaced Howard Love on the Company's board. Love, principal and founder of Love Capital, stepped down after serving on the Company's board since 1999.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.