CLICKACTION ANNOUNCES PRELIMINARY Q2 2002 RESULTS; LOWERS GUIDANCE FOR 2002
Company Expects Positive Cash Flow in Q2 2002 and Cash Flow Break-Even in Q3 and Q4 2002

PALO ALTO, Calif. (July 8, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that it expects cash flow to be positive for the quarter ended June 30, 2002 with revenue in the range of $2.2 million to $2.4 million and loss per share in the range of $0.06 to $0.08. The Company expects operating income to be positive and cash flow break-even in Q3 and Q4 of 2002.

Due to an unanticipated slowdown in technology spending by large businesses and a lengthened sales cycle for its core Email Marketing Automation (EMA) business, ClickAction also announced that it was lowering its revenue and earnings per share guidance for 2002. The Company expects revenue for 2002 to be in the range of $13 million to $15 million and expects a loss per share in the range of $0.03 to $0.06. The previously announced guidance for revenue for 2002 was between $15 million and $18 million and the EPS between $0.09 and $0.11.

Offsetting some of the slowdown in EMA sales, ClickAction has seen new demand for customer acquisition services, including its ClickAcquire and Email Matching Services. "We believe that the trend in corporate America is to allocate budgets for customer acquisition services in addition to email marketing campaigns," said George Grant, president and CEO for ClickAction. "We have launched services for customer acquisition as an adjunct to our EMA technology and are now well-prepared to meet the expected demand."

ClickAction will release Q2 2002 financials on July 25, 2002 at 1 p.m., PST. A conference call will take place at 2 p.m., PST. Investors, analysts and media interested in participating in the conference call can receive the dial-in number for the conference call by visiting the Investor Relations section of ClickAction's Web site, www.clickaction.com, or by calling ClickAction's Investor Relations department, 650.463.3948. A Webcast of the conference call can also be accessed on www.clickaction.com or www.viavid.com.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and promotional marketing services. ClickAction Email Marketing Automation (EMA) helps marketers design, test, analyze and refine personalized email campaigns that maximize customer value. The ClickAction EMA platform provides customer profile management, powerful rule-based segmentation, campaign analysis, powerful data exchange capabilities and highly scalable outbound messaging with bounce-back management, all in a Web-based solution. In addition to ClickAction EMA, the company offers a wealth of services for acquiring new opt-in customers. ClickAction is a leader in permission marketing and privacy standards, and is a current member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. ClickAction serves the top companies in the retail, catalog, brand and publishing industries. For more information on ClickAction products and services, visit www.clickaction.com
or call 1-800-473-3141.

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Forward Looking Statements
Some of the statements included in this press release are "forward-looking statements." These forward-looking statements include, but are not limited to, statements about our plans, projections, expectations and intentions, and other statements that are not historical facts. When used in this press release, the words "anticipates," "believes," "projects," "expects," "intends," "will" and "may" or the negative of these terms or similar expressions are generally intended to identify forward-looking statements. Such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, the overall dynamics of the industry, including the extent of industry consolidation, and general economic conditions. In addition, the financial projections included in this press release were developed by management of the Company. Although management believes that the assumptions utilized by it in developing such projections are reasonable, projections are necessarily speculative. Unanticipated events and circumstances are likely to occur. Actual results realized during any future period are likely to vary from the projections and the variations may be material and adverse. Such projections are presented as of the date of this press release and are subject to change without notice. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K for the year ended December 31, 2001 and the Company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2002, each as filed with the Securities and Exchange Commission.