CLICKACTION EXPANDS CLIENT ROSTER IN Q2 2002 WITH ADDITION OF MAJOR CLIENTS IN ENTERTAINMENT AND TECHNOLOGY INDUSTRIES
World's Leading Businesses Choose ClickAction for Customer Acquisition Marketing Needs

PALO ALTO, Calif. (July 24, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading high-end provider of email marketing automation (EMA) solutions, announced today that it has expanded its acquisition services client base to include ING Direct and Mosaic Media. Several existing clients have also expanded their EMA contracts to incorporate ClickAction's acquisition services including JC Whitney and Johnston & Murphy.

ClickAction offers a unique combination of acquisition services. ClickAcquire is a zero-risk tool that provides clients with access to multiple channels of client acquisition that significantly increase the number of opt-in subscribers added to a client's online subscriber database. ClickAction Email Matching Service matches and appends accurate, deliverable email addresses to corresponding names and postal addresses, enabling a new communication channel with existing customers.

"Following a trend that we believe is accelerating in corporate America, we have been developing services for customer acquisition to compliment our core EMA technology," said George Grant, president and CEO for ClickAction. "ClickAction's acquisition services are the most comprehensive and accurate resources available today for growing a powerful database of deliverable email addresses."

For more information about ClickAction and its EMA products and services, you are invited to join the ClickAction 2nd quarter earnings conference call, which takes place Thursday, July 25 at 2:00 p.m. PT. You can access the conference call information by contacting ClickAction's Investor Relations department at 650.463.3948. A Webcast of the conference call can also be accessed on www.clickaction.com or www.viavid.com.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and promotional marketing services. ClickAction Email Marketing Automation (EMA) helps marketers design, test, analyze and refine personalized email campaigns that maximize customer value. The ClickAction EMA platform provides customer profile management, powerful rule-based segmentation, campaign analysis, powerful data exchange capabilities, and highly scalable outbound messaging with bounce-back management, all in a Web-based solution. In addition to ClickAction EMA, the company offers a wealth of services for acquiring new opt-in customers. ClickAction is a leader in permission marketing and privacy standards, and is a current member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. ClickAction serves the top companies in the retail, catalog, brand, and publishing industries. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

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