CLICKACTION EMA 7.0 RELEASED AND IN PRODUCTION; OFFERS ENHANCED DATA EXCHANGE AND ROI REPORTING
ClickAction EMA 7.0 Offers Advanced Real-Time Data Exchange, ROI Reporting, Streamlined User Interface and Enhanced Security Options

PALO ALTO, Calif. (July 25, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, announced today that they have released its ClickAction Email Marketing Automation (EMA) 7.0 solution. ClickAction EMA provides marketers with an integrated solution to develop, deliver and track highly personalized, relevant retention and acquisition campaigns.

Designed for use by marketing professionals, ClickAction EMA 7.0 enhanced features include:

•Highly detailed ROI reporting features for each campaign including response and trend reports and graphical reporting features making it easy for marketers to analyze and optimize their email marketing campaigns. Marketers will be able to instantly download reports for deeper analysis in applications such as Microsoft Excel, Crystal Reports and other third party reporting tools.

•Powerful new link naming options, giving clients the ability to assign relevant names to URL's within the email. This new feature makes it easier to see which links are performing the best and can target customers based on their behavior to those links.

•Streamlined user interface along with improved navigation tools increases user productivity when segmenting profile data, creating automated marketing campaigns and tracking results.

•Enhanced security options to allow you to assign separate logins for each person of your organization needing access to the application.

"The marketing trend today has shifted from brand marketing to relationship marketing, tailoring a product or campaign around your customer and his or her needs," said George Grant, president and CEO for ClickAction. "ClickAction EMA 7.0 takes relationship marketing to the next level. Our new ClickAction EMA 7.0 capabilities provide tremendous benefit to our clients and help to strengthen our position as a leading email marketing solutions provider. ClickAction EMA, coupled with the collaborative support of our ClickAction Client Service Team, optimizes and simplifies the entire online customer lifecycle, from acquisition to retention to customer analysis."

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and promotional marketing services. ClickAction Email Marketing Automation (EMA) helps marketers design, test, analyze and refine personalized email campaigns that maximize customer value. The ClickAction EMA platform provides customer profile management, powerful rule-based segmentation, campaign analysis, powerful data exchange capabilities, and highly scalable outbound messaging with bounce-back management, all in a Web-based solution. In addition to ClickAction EMA, the company offers a wealth of services for acquiring new opt-in customers. ClickAction is a leader in permission marketing and privacy standards, and is a current member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. ClickAction serves the top companies in the retail, catalog, brand, and publishing industries. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

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