CLICKACTION ANNOUNCES Q2 2002 RESULTS
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Company Cash Flow Positive in Q2 2002; Acquisition Business Grows Significantly

PALO ALTO, Calif. (July 25, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation solutions, today announced financial results for its second quarter ended June 30, 2002.

ClickAction's net revenues for Q2 2002 were $2.4 million, compared to $2.2 million in Q1 2002 and $5.1 million in Q2 2001. ClickAction realized a net loss applicable to common shareholders in Q2 2002 of $857,000, or $0.06 per share, compared to a net loss applicable to common shareholders of $1 million, or $0.08 per share, in Q1 2002 and $8.1 million, or $0.64 per share, in Q2 2001. The net loss applicable to common shareholders in Q2 2001 included a $7.6 million net loss on discontinued operations related to the sale of ClickAction's Elibrium division. Excluding this loss on discontinued operations, ClickAction realized a net loss from continuing operations of $503,000, or $0.04 per share, in Q2 2001.

ClickAction's cash balance at the end of Q2 2002 was $1.6 million, of which $678,000 was restricted to secure a letter of credit. In Q2 2002, ClickAction generated approximately $160,000 in cash from operations due in part to the collection of payments under a major contract prior to the time such payments may be recognized as revenue under GAAP. A significant portion of these payments were booked as deferred revenue and will be recognized as revenue in Q3 and Q4 of this year. The deferred revenue balance at the end of Q2 2002 was $1.8 million. ClickAction continues to expect positive cash flow for Q3 and Q4 2002.

"During Q2 2002, our email names acquisition business grew substantially. We signed 10 new contracts and renewed or expanded 21 contracts from existing clients for EMA and names acquisition services," said George Grant, president and CEO for ClickAction. "Our increased focus on the names acquisition side of our business is a value-add for existing clients as well as a selling tool for new clients. We will continue our efforts to aggressively target and win new business from direct marketers on the acquisition side of our business and attempt to cross-sell our current EMA technology to these new customers."

For the second half of 2002, ClickAction expects its EPS to be in the range of $0.08 to $0.11. For the year 2002, as previously announced, ClickAction expects revenues to be in the range of $13 to $15 million and loss per share to be in the range of $0.03 to $0.06.

A live conference call to discuss ClickAction's financial results for Q2 2002 is scheduled for 2 p.m., PDT, on Thursday, July 25, 2002, and is accessible at www.clickaction.com or by dialing 1-888-881-4892.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and promotional marketing services. ClickAction Email Marketing Automation (EMA) helps marketers design, test, analyze and refine personalized email campaigns that maximize customer value. The ClickAction EMA platform provides customer profile management, powerful rule-based segmentation, campaign analysis, powerful data exchange capabilities, and highly scalable outbound messaging with bounce-back management, all in a Web-based solution. In addition to ClickAction EMA, the company offers a wealth of services for acquiring new opt-in customers. ClickAction is a leader in permission marketing and privacy standards, and is a current member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. ClickAction serves the top companies in the retail, catalog, brand, and publishing industries. For more information on ClickAction products and services, ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

Forward Looking Statements
Some of the statements included in this press release are "forward-looking statements." These forward-looking statements include, but are not limited to, statements about our plans, projections, expectations and intentions, and other statements that are not historical facts. When used in this press release, the words "anticipates," "believes," "projects," "expects," "intends," "will" and "may" or the negative of these terms or similar expressions are generally intended to identify forward-looking statements. Such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, the overall dynamics of the industry, including the extent of industry consolidation, and general economic conditions. In addition, the financial projections included in this press release were developed by management of the Company. Although management believes that the assumptions utilized by it in developing such projections are reasonable, projections are necessarily speculative. Unanticipated events and circumstances are likely to occur. Actual results realized during any future period are likely to vary from the projections and the variations may be material and adverse. Such projections are presented as of the date of this press release and are subject to change without notice. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K for the year ended December 31, 2001 as filed with the Securities and Exchange Commission.