CLICKACTION CLOSES SEVEN-FIGURE DEAL WITH DIRECT MARKETING LEADER
ClickAction Email Marketing Automation (EMA) Service Allows Major Direct
Marketing Leader to Maximize ROI and Increase Subscriber Base Via Highly Targeted,
One-to-One Email Campaigns Featuring Rich Media and Dynamic Content
PALO ALTO, Calif. (August 27, 2001) - ClickAction™,
Inc. (Nasdaq: CLAC), a leading provider of email marketing automation products and services,
announced today that they have been selected by a major direct marketing leader
in a seven-figure deal to provide enhanced email marketing capabilities. ClickAction
has been selected to provide all email marketing services in order to maximize
ROI, increase the subscriber database and overall client retention rates.
"In an ROI-focused environment, ClickAction continues to develop cost-effective
e-marketing strategies for direct marketers," said Gregory Slayton, president
and CEO for ClickAction. "We are honored to have been chosen by yet another
leading direct marketer to do all of their email marketing related work. This
particular client needed an email marketing provider that could customize
their online subscribers' interests, segment their database and provide a
variety of other cost-effective, profit generating email marketing services.
We are honored to have been selected - and pleased to be able to say that
the client in question is already up and running with our EMA services."
"Much of our Internet strategy relies on highly targeted, personalized
dialogue with our subscribers," said the Senior Marketing Director at
this leading direct marketer. "ClickAction EMA provides our organization
with advanced personalization features that we need in order to extend the
visibility of our organization. We looked at a number of potential providers,
but decided to go entirely with ClickAction given the strength of their product
and service offering and their clear commitment to our long-term success."
About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products
and services. ClickAction Email Marketing Automation (EMA) helps marketers
design, deploy and manage personalized email campaigns that maximize the lifetime
value of each customer. ClickAction EMA saves time, generates revenues and
reduces costs by providing highly scalable outbound and inbound messaging,
one-to-one publication, powerful rules-based segmentation, real-time tracking
and detailed reporting, all integrated in a Web-based solution. 100% Java-based,
ClickAction EMA is built for easy deployment and integration with industry-leading
third party applications. ClickAction offers a hosted ASP solution, ClickAction
EMA, as well as an in-house Enterprise solution, ClickAction EMA Enterprise
for BEA. ClickAction products have a proven track record of success in a variety
of industries including retail, catalog, brand and publishing. In addition
to ClickAction EMA, the company offers interactive, campaign, acquisition
and rich media services. ClickAction is a member of TRUSTe, an independent,
non-profit organization whose mission is to build users' trust and confidence
in the Internet. For more information on ClickAction products and services,
visit www.clickaction.com or call 1.800.473.3141.