CLICKACTION SELECTED AS EXCLUSIVE EMAIL SERVICE PROVIDER BY LEADING INVESTOR RELATIONS FIRM

CEOcast to Utilize ClickAction's Email Marketing Automation (EMA) Service To Over Forty Million Domestic and International Investors

PALO ALTO, Calif. (September 10, 2001) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation products and services, announced today that CEOcast, Inc., a leading Investor Relations firm and online financial portal, has selected ClickAction Email Marketing Automation (EMA) Service to enhance its Investor Relations activities. This is the second major contract ClickAction has been awarded during the past two weeks. The company announced a seven-figure agreement with a leading direct marketing company last week.

"We have been looking for a company that could provide more than just email marketing services," said Michael S. Wachs, president for CEOcast. "We believe that ClickAction will not only provide a cost-effective distribution vehicle for our clients but will enable us to target investors and monitor their activities in ways that no other firm can. We are pleased that our clients will benefit from our relationship with the leader in the industry." CEOcast will utilize ClickAction's EMA Service to distribute one-to-one targeted email messages highlighting investment opportunities to over 40 million domestic and international email addresses of investors.

"Despite a challenging environment, we continue to acquire significant customers," said Gregory Slayton, president and CEO for ClickAction. "Our recent decision to focus on our core business is already generating results, as we continue to rapidly grow our customer base. We believe that we are better positioned to achieve profitability than ever before."

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing highly scalable outbound and inbound messaging, one-to-one publication, powerful rules-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction offers a hosted ASP solution, ClickAction EMA, as well as an in-house Enterprise solution, ClickAction EMA Enterprise for BEA. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call 1.800.473.3141.