CLICKACTION ENTERS INTO A NEW CONTRACT WITH A LEADING ADVOCACY ORGANIZATION FOR OVER $1.5 MILLION OF SUBSCRIBER ACQUISITION SERVICES

Leading Advocacy Organization Utilizes ClickAcquire to Rapidly Expand Subscriber Database

PALO ALTO, Calif. (Sept 10, 2002) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing solutions, announced today that it has entered into a new acquisition services contract with a leading advocacy organization to provide over $1.5 million of subscriber acquisition services. The agreement, signed earlier this week, provides for acquisition and related services to be delivered by the end of 2002.

ClickAction's ClickAcquire service enables companies and organizations, like this leading advocacy organization, to quickly acquire high quality subscriber leads at a lower cost than traditional methods. By leveraging relationships with several vendors, maintaining strict quality controls for data integrity, and applying proven industry best practices, ClickAction provides an effective solution for companies and organizations looking to expand their subscriber relationships.

"In an ROI-focused environment, ClickAction continues to develop cost-effective customer and subscriber acquisition strategies for direct marketers, like this leading advocacy organization," said George Grant, president and CEO for ClickAction. "This particular client has sophisticated online marketing requirements and needed an email marketing vendor that could efficiently project manage their subscriber acquisition needs."

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and promotional marketing services. ClickAction Email Marketing Automation (EMA) helps marketers design, test, analyze and refine personalized email campaigns that maximize customer value. The ClickAction EMA platform provides customer profile management, powerful rule-based segmentation, campaign analysis, powerful data exchange capabilities, and highly scalable outbound messaging with bounce-back management, all in a Web-based solution. In addition to ClickAction EMA, the company offers a wealth of services for acquiring new opt-in customers. ClickAction is a leader in permission marketing and privacy standards, and is a current member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. ClickAction serves the top companies in the retail, catalog, brand, and publishing industries. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

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