CLICKACTION CEO GREGORY SLAYTON MOVES TO CHAIRMAN; GEORGE GRANT APPOINTED CEO

Move Reaffirms Company's Commitment to its Email Marketing Automation (EMA) Initiative

PALO ALTO, Calif. (September 18, 2001) - ClickAction™, Inc. (Nasdaq: CLAC), a leading provider of email marketing automation products and services, announced today that its board appointed Gregory Slayton as its chairman of the board, and promoted senior vice president George Grant to president and chief executive officer, and member of the board of directors. Outgoing chairman David Mans will remain a board member. Mr. Slayton has been president and CEO for almost four years.

"We are very grateful to Gregory for all he has accomplished at ClickAction," said Mr. Mans. "During his tenure, our company has successfully transitioned from the difficult market for consumer shrink wrap software to become a leader in email marketing automation (EMA). We are very happy that Gregory will remain active in the company because his leadership means a great deal to us." Mr. Slayton will maintain an active role in ClickAction, involved in investor, customer and partner relations.

"I believe that George is the perfect executive to take ClickAction forward into the next phase of our growth as a leader in the EMA industry," Mr. Slayton stated. "Working with George for the past two years has convinced me of his ability to keep the company moving forward. His deep experience in e-marketing and Internet technology, combined with his strong leadership, will be key to the next phase in ClickAction's growth."

"Today ClickAction presents an exciting opportunity in a growing market," said Mr. Grant. "Now that ClickAction's EMA product is shipping, this is a great time for me to be taking on this challenge. Several major enterprise customers have recently signed up for ClickAction EMA. We have a vision for enabling organizations to communicate with their customers-one-to-one-to increase profitability, loyalty and customer lifetime value."

Mr. Grant was ClickAction's senior vice president of marketing and business development for the past two years. Before that he was president and CEO of Connected Media Solutions, a professional services firm specializing in one-to-one marketing solutions. Prior to CMS, Mr. Grant was managing director for Dow Jones Asia Pacific and a senior consultant at KPMG.

About ClickAction, Inc.
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction offers a hosted ASP solution, ClickAction EMA, as well as an in-house Enterprise solution, ClickAction EMA Enterprise for BEA. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, noon-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

Forward Looking Statements
To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K for the year ended December 31, 2000 and the Company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2001, each as filed with the Securities and Exchange Commission.