COLUMBIA HOUSE SELECTS CLICKACTION AS PREMIER PROVIDER OF EMAIL MARKETING AUTOMATION SERVICES
Columbia House Selects ClickAction EMA Services to Send Sophisticated, Personalized Dynamic Email
PALO ALTO, Calif. (October 8, 2001) - ClickAction™,
Inc. (Nasdaq: CLAC), a leading provider of email marketing automation products and services, has closed an agreement with Columbia House, the world's largest direct marketer of music, DVD and video home entertainment, to provide highly sophisticated dynamic content capability, deep personalization features and advanced segmentation functionality. ClickAction Email Marketing Automation (EMA) services will enable Columbia House to send sophisticated email campaigns using dynamic content, maximizing the variables within each campaign.
"Our new ClickAction EMA service is built for marketers who require deep one-to-one personalization, advanced segmentation functionality and sophisticated dynamic content capability," said George Grant, president and CEO for ClickAction. "We are honored that Columbia House, the world's leading direct marketer of entertainment, would choose ClickAction as their premier email marketing provider."
"We looked at several email marketing vendors and felt that ClickAction is a perfect fit for our direct marketing efforts," said Jeffrey Carr, senior director, sales and marketing for Columbia House. "We take extreme pride in delivering entertainment value to our subscribers with the highest quality. We're confident that by creating a personalized, dynamic email dialogue with our subscribers, we can continue to add value and build stronger relationships with our best customers."
About ClickAction, Inc.
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet.
For more information on ClickAction products
and services, visit www.clickaction.com
or call 1-800-473-3141.
About Columbia House Company
The Columbia House Company is the world's largest direct marketer of music, videos and DVD home entertainment product. With more than 15 million offline and online club members in the United States, Canada and Mexico, the company provides direct-to-consumer marketing of more than 12,000 music titles and 8,000 video and DVD titles through its entertainment clubs. The company's Website, www.columbiahouse.com, is one of the premier e-commerce brands and consistently ranks among the Web's top 25 shopping destinations. Since its inception in 1955, The Columbia House Company has a proven record of excellence in database marketing, market segmentation, credit screening and niche market merchandising. Headquartered in New York City, The Columbia House Company is a general partnership owned equally by Sony Corporation and AOL/Time Warner, Inc.