CLICKACTION ANNOUNCES Q3 2002 RESULTS

Company Cash Flow Positive in Q3 2002; Operating Loss Decreased By Fifty Percent in Q3 2002

PALO ALTO, Calif. (October 24, 2002) - ClickAction Inc., (Nasdaq SC: CLAC) a leading provider of email marketing automation solutions, today announced financial results for its third quarter ended September 30, 2002.

ClickAction's net revenues for Q3 2002 were $2.6 million, compared to $2.4 million in Q2 2002 and $2.4 million in Q3 2001. ClickAction realized a net loss applicable to common shareholders in Q3 2002 of $448,000, or $0.03 per share, compared to a net loss applicable to common shareholders of $857,000, or $0.06 per share in Q2 2002 and $6.3 million or $0.49 per share in Q3 2001.

ClickAction's cash balance at the end of Q3 2002 was $1.9 million, of which $420,000 was restricted to secure a letter of credit. In Q3 2002, ClickAction generated approximately $361,000 in cash from operations, which includes the collection of payments under a major contract prior to the time such payments may be recognized as revenue under GAAP. A significant portion of these payments were booked as deferred revenue and will be recognized as revenue in the fourth quarter of this year. The deferred revenue balance at the end of Q3 2002 was $1.4 million.

"Over the past several quarters, our customer base has continued to place great emphasis on finding new customers, as well as marketing to existing ones," said George Grant, president and CEO for ClickAction. "We believe that providing strong customer acquisition services closely integrated with our EMA retention services will help to distinguish us among various email marketing companies and we will continue to build the names acquisition side of our business to take advantage of these opportunities."

For the year 2002, ClickAction has lowered its guidance in revenue to a range of $11 to $13 million from $13 to $15 million and loss per share to a range of $0.15 to $0.18 from $0.00 to $0.03 due to lower than expected revenues and increased expenditures related to our proposed merger with infoUSA.

A live conference call to discuss ClickAction's financial results for Q3 2002 is scheduled for 2 p.m., PDT, on Thursday, October 24, 2002, and is accessible at www.viavid.com or by dialing 1-800-683-1525.

About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and promotional marketing services. ClickAction Email Marketing Automation (EMA) helps marketers design, test, analyze and refine personalized email campaigns that maximize customer value. The ClickAction EMA platform provides customer profile management, powerful rule-based segmentation, campaign analysis, powerful data exchange capabilities, and highly scalable outbound messaging with bounce-back management, all in a Web-based solution. In addition to ClickAction EMA, the company offers a wealth of services for acquiring new opt-in customers. ClickAction is a leader in permission marketing and privacy standards, and is a current member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. ClickAction serves the top companies in the retail, catalog, brand, and publishing industries. For more information on ClickAction products and services, visit www.clickaction.com or call 1-800-473-3141.

Forward Looking Statements
Some of the statements included in this press release are "forward-looking statements." These forward-looking statements include, but are not limited to, statements about our plans, projections, expectations and intentions, and other statements that are not historical facts. When used in this press release, the words "anticipates," "believes," "projects," "expects," "intends," "will" and "may" or the negative of these terms or similar expressions are generally intended to identify forward-looking statements. Such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, competitive pricing pressures, the introduction of competitors' products having technological advantages, delisting from the Nasdaq Small Cap Market if the price of our common stock does not exceed $1.00 for ten consecutive trading days by November 19, 2002, our ability to pay the substantial cash payments due to our preferred stockholder if our common stock is delisted from the Nasdaq Small Cap Market or such preferred stock is converted to common stock at a reduced conversion price as a result of the reset provisions applicable to such preferred stock, substantial dilution that may result from any such automatic conversion of our preferred stock at a reduced conversion price, our dependence on principal customers and partners, the development of new products and services, the enhancement of existing products and services, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, the overall dynamics of the industry, including the extent of industry consolidation, and general economic conditions. In addition, the financial projections included in this press release were developed by management of the Company. Although management believes that the assumptions utilized by it in developing such projections are reasonable, projections are necessarily speculative. Unanticipated events and circumstances are likely to occur. Actual results realized during any future period are likely to vary from the projections and the variations may be material and adverse. Such projections are presented as of the date of this press release and are subject to change without notice. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-K for the year ended December 31, 2001 and the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2002, each as filed with the Securities and Exchange Commission.