ClickAction drives e-business success for leading direct marketers by providing permission-based email campaign management tools and services that help clients cost-effectively acquire new customers, build their loyalty and grow revenue.
In 1997, we pioneered the development of web-based, opt-in email marketing technology. During the next two years we built an impressive list of clients and a wealth of expertise in the areas of email campaign planning, creative development and execution. In Summer 1999, we were first to integrate an email prospecting service into our email campaign management product, ClickAction Email Relationship Management (ERM). Today, over 225 world-class companies use ClickAction ERM and are experiencing spectacular results.
ClickAction partners with its clients for long-term success by helping them build data-driven, one-to-one customer relationships. Through our unparalleled service organization and industry partnerships, we share with our clients a strategic vision and a development path for creating a permission profile - a way to get customers involved in the profiling process and a primary ingredient for effective customer relationships. We also help them maximize the value of the profile with innovative data mining and email campaign management tools. Our dedication to open profiling standards and 100% Java-based technology sets our clients on a fast track to the ultimate e-business advantage: achieving optimized relationships, across all business channels and all customer touchpoints.
ClickAction also supports a line of desktop campaign management tools that are designed for small business. For more information, go to www.mysoftware.com.
ClickAction is a publicly-held company (NASDAQ: CLAC).