ClickAction eCRM 6.0 provides you with a "single-view" of your online customers. Using integrated e-marketing, analysis and messaging tools you are able to create one-to-one, closed-loop, e-marketing campaigns that build results-based customer relationships. ClickAction eCRM can be used to extend your existing eMarketing initiatives by augmenting the tools and strategies you already have in place or if you are starting from ground-zero, ClickAction eCRM is the perfect solution to begin building profitable relationships with your customers.

ClickAction eCRM integrates data from varied information sources such as Web sites, e-commerce systems, data repositories and third party data providers. It is specifically designed to simplify and manage the process of connecting with your customers one-to-one via email, personalized Web sites, mobile devices and other direct media.

ClickAction eCRM immediately delivers actionable results including campaign return-on-investment, integrated one-to-one campaign planning, analysis, message management and tracking. Plus, customer lifetime behavior reporting is included for email, onsite browsing, purchasing and other direct media channels.

An advanced reporting dashboard and Snap Shot reports provide real-time information including campaign analytics, forecasting and performance measurement including ROI analysis. This 360-degree view of customer behavior, preferences and trends allows your organization to respond personally and proactively with relevant information, offers, newsletters, alerts and messages whenever and wherever the customer chooses to receive them.

ClickAction eCRM features an open J2EE framework for rapid net-based deployment, easy integration and flexible interoperability with leading Java eBusiness platforms. ClickAction eCRM not only closes the communication loop, but it is an open system that can work with a wide range of other software so that you can be assured your marketing solutions grow with your needs and budget.