CLICKACTION ANNOUNCES WIRELESS E-MARKETING SERVICES
ClickAction To Extend Permission-Based Relationship Management to Mobile Devices with BEA WebLogic Server and Nokia WAP Server
PALO ALTO, Calif. (April 19, 2000) - ClickAction™ Inc. (Nasdaq: CLAC) announced plans to extend its eMarketing service with permission-based wireless applications using BEA WebLogic Server™ and Nokia Wireless Application Protocol (WAP) server. The ClickAction wireless eMarketing service, ClickAction Wireless Relationship Management (WRM), will be available in a web-hosted and enterprise version and is targeted for initial availability this summer.
ClickAction WRM will extend its existing eMarketing services with a set of permission-based wireless messaging applications enabling mobile customers to opt-in for personalized timely content, reminders and offers via cell phone, PDA and/or pager from ClickAction's clients. Mobile users will be able to act on this information immediately. ClickAction WRM includes smart personalization, data exchange, inbound processing, real-time tracking and reporting, permission profiling and web-based campaign management.
"ClickAction Email Relationship Management has proven its tremendous power for our clients and we are expanding these applications to the wireless market," said Gregory Slayton, president and CEO of ClickAction. "This is the ultimate relationship management tool: the information you want, when you want it, in the format you want, on the device of your choosing. ClickAction has a large client base and has been at the forefront of providing personalized opt-in email marketing. With the introduction of wireless relationship management applications, ClickAction will enable our clients to stay in touch with their customers anytime, anywhere. That should be a significant competitive advantage."
To enable its clients to send timely, personalized content and allow them to do business at any time, ClickAction will power its Wireless Relationship Management service with the Nokia WAP Server and BEA WebLogic Server. The Nokia WAP Server complies with the WAP 1.1 specification and sets the industry milestone with its security option, the first commercially available implementation of the Wireless Transportation Layer Security (WTLS). Together, the Nokia WAP Server and BEA WebLogic Server provide a complete end-to-end infrastructure for the development and deployment of transactional mobile applications.
The Wireless Application Protocol (WAP) is an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly. For more information about WAP see: www.wapforum.org
About ClickAction Inc.
ClickAction Inc. (Nasdaq: CLAC) is a leading provider of eMarketing application services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 150 world class clients and partners including: Boise Cascade Office Products, Brooks Brothers, Coach, Dean and Deluca, Patagonia, Sara Lee and Vicinity. ClickAction is a member of CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.ClickAction.com.
Forward Looking Statements
To the extent that any of the statements contained herein relating to the Company are forward-looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, the development of new products and services, the enhancement of existing products and services, the dependence on principal customers and partners, competitive pricing pressures, product volume and mix, timing of orders received, introduction of competitive products and services having technological and/or pricing advantages, and overall dynamics of the industry and consolidation. For further information, refer to the risk factors included in the Company's Annual Report on Form 10-KSB for the year ended December 31, 1999 and the Company's Quarterly Report on Form 10-QSB for the quarter ended September 30, 1999, each as filed with the Securities and Exchange Commission.
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