Maximize Your Email Marketing Efforts. ClickAction Email Marketing Automation (EMA) solution was designed for direct marketers who want to grow customer databases, develop profitable relationships with customers and improve marketing objectives by executing more effective email marketing campaigns. ClickAction works with leading multi-channel retailers, catalogers, telecommunications companies among others to help them build optimum email sales performance.

ClickAction provides the only email marketing solution to expertly combine proven acqusition and retention strategies along with applied educational programs to deliver high ROI and strong overall results. By simplifying the email marketing process, ClickAction's email marketing solution helps direct marketers develop lasting customer relationships, sell excess inventory and deliver a compelling return-on-investment.

The ClickAction EMA solution for direct marketers is comprised of:

Rapid Customer Acquisition Programs
Rapid, no-risk customer acquisition. ClickAction offers two programs to fit your customer acqusition needs: ClickAcquire and Email Matching Service.

ClickAcquire
ClickAcquire is a cost-effective service that rapidly expands opt-in customer databases at no risk. ClickAcquire markets your company brand and/or offer through an extensive network of distribution channels, including Web sites with interest areas geared toward your target audience. As customers opt in to receive email messages from your company, ClickAction collects their information and populates your exclusive hosted database with it, from which you can deliver targeted, personalized email marketing campaigns. The result is the conversion of interested individuals into your opt-in subscribers.

Email Matching Service
Enhance your existing customer file. ClickAction Email Matching Service is the most comprehensive and accurate resource available today for developing a powerful database of deliverable email addresses. You will be able to establish an interactive relationship with your offline customers, resulting in greater success of promotions for products and services.

Proven Customer Retention Programs
ClickAction EMA is a cost-effective solution that helps save time and generate revenue. ClickAction EMA gives you the ability to design, deploy and manage personalized email marketing campaigns that help you develop and maintain relationships and maximize the lifetime value of each subscriber. Features such as smart rule-based targeting, dynamic content merge, event-triggered sends and advanced database exchange capabilities allow you to communicate one-to-one with relevant information for each individual. The capabilities of ClickAction EMA enable unprecedented response rates that are not achievable through traditional direct marketing.

ClickAction understands the power of permission email and works closely with you to develop campaigns that work. With ClickAction's sophisticated technology you can achieve high response rates, high conversions to sales and improved subscriber loyalty.

Applied Education
ClickAction's Applied Education programs help you develop the skills and knowledge necessary to create a successful email marketing campaign. ClickAction has over four years of email marketing experience, delivering thousands of email marketing campaigns and services for more than 250 clients. ClickAction's Educational Programs include virtual and live seminars, monthly newsletter updates and the industry's only Email Marketing Education Center, http://www.emaileducation.com. These programs provide best practices, industry trends, research and access to the latest email marketing information, making you a better email marketer.