Maximize Your Email Marketing Efforts. ClickAction Email Marketing Automation (EMA) solution for publishers was designed to help you grow subscriber databases, develop audience involvement and improve marketing objectives by executing more effective email marketing campaigns.
ClickAction works with leading online & offline publications and media & entertainment publishers among others to help them expand subscriptions and increase audience involvement to generate ad revenue. In order to achieve this, ClickAction has created ClickAction EMA for publishers, which provides the only email marketing solution to expertly combine proven subscriber acquisition and retention strategies along with applied educational programs to deliver strong overall results.
ClickAction has simplified the email marketing process and built a solution that combines subscriber acquisition strategies and the technology, services and educational tools needed to successfully monetize your subscriber list. The ClickAction EMA solution for publishers is comprised of:
Rapid Subscriber Acquisition Strategies
Rapid, no-risk subscriber acquisition. ClickAction
offers two programs to fit your subscriber acqusition
needs: ClickAcquire and Email Matching Service.
ClickAcquire
ClickAcquire is a cost-effective service that rapidly
expands opt-in subscriber databases at no risk. ClickAcquire
markets your company brand and/or offer through an
extensive network of distribution channels, including
Web sites with interest areas geared toward your target
audience. As subscribers opt in to receive email messages
from your company, ClickAction collects their information
and populates your exclusive hosted database with
it, from which you can deliver targeted, personalized
email marketing campaigns. The result is the conversion
of interested individuals into your opt-in subscribers.
Email Matching Service
Enhance your existing subscriber file. ClickAction Email
Matching Service is the most comprehensive and accurate
resource available today for developing a powerful
database of deliverable email addresses. You will
be able to establish an interactive relationship with
your offline subscribers, resulting in greater success
of promotions for products and services.
Proven Subscriber Retention Strategies
ClickAction EMA is a cost-effective solution that helps save time and generate revenue. ClickAction EMA gives you the ability to design, deploy and manage personalized email marketing campaigns that help you develop and maintain relationships and maximize the lifetime value of each subscriber. Features such as smart rule-based targeting, dynamic content merge, event-triggered sends and advanced database exchange capabilities allow you to communicate one-to-one with relevant information for each individual. The capabilities of ClickAction EMA enable unprecedented response rates that are not achievable through traditional direct marketing.
ClickAction understands the power of permission email and works closely with you to develop campaigns that work. With ClickAction's sophisticated technology you can achieve high response rates, high conversions to sales and improved subscriber loyalty.
Applied Education
ClickAction's Applied Education programs help you develop the skills and knowledge necessary to create a successful email marketing campaign. ClickAction has over four years of email marketing experience, delivering thousands of email marketing campaigns and services for more than 250 clients. ClickAction's Educational Programs include virtual and live seminars, monthly newsletter updates and the industry's only Email Marketing Education Center,
http://www.emaileducation.com. These programs provide best practices, industry trends, research and access to the latest email marketing information, making you a better email marketer.