An extension of your marketing team
ClickAction Marketing Services enhance your marketing efforts and brings you a fresh perspective on your marketing plan and objectives. Using ClickAction Marketing Strategy Services, you gain a thorough understanding of how to best utilize ClickAction's powerful email marketing automation products to produce optimal campaign results. Providing as little or as much assistance as you need, ClickAction's Marketing Strategy Services become part of your marketing department and judges its success by the attainment of your marketing and business goals. From concept to creative and planning to analytics, Marketing Strategy Services connects all aspects of your overall marketing plan and enables you to fully leverage the capabilities of ClickAction's email marketing automation solution to build lasting, one-to-one customer relationships that build your business.


Results that exceed expectations
Your email campaign results will only be as good as the marketing strategy, thought and planning that drive the campaign. ClickAction Marketing Strategy Services ensures that your email campaign is on track from start to finish, driving unparalleled results.

Industry expertise
ClickAction Marketing Strategy Services brings you both tried and true knowledge as well as the latest and greatest cutting-edge strategies and tactics. From the most cost-effective ways to expand your customer list to tricks like innovative subject lines that get your message read, Marketing Strategy Services offer you the knowledge and expertise of marketers who know the online arena as well as the offline space.

Cost-effective
ClickAction Marketing Strategy Services expands your existing team, bringing with it fresh ideas and practical experience that save you time and resources in integrating and implementing email marketing strategies that work for you.


Comprehensive marketing assessment
A review and analysis of your comprehensive marketing plan leads to a recommendation for leveraging existing efforts and enhancing them with new online initiatives. All marketing avenues are explored, from traditional advertising to direct marketing to channel marketing, uncovering areas for optimal integration and independent, complementary email marketing strategies.

Integrated strategy development
Develop email marketing objectives by realizing opportunities for cross-channel synergy. Marketing Strategy Services helps you to identify and optimize all intersections of your marketing effort, to set the rules for segmenting your audience accordingly and to maintain your message and brand integrity across all media.

Campaign implementation
Create comprehensive campaign plans within the ClickAction system including timelines, offer testing, messaging and offer mix, up-sell and cross-sell strategies, task assignment, acquisition tactics, metric milestones and trafficking. Marketing Strategy Services is there to advise, suggest or create as necessary.

Creative services
Work with Marketing Strategy Services to develop and execute engaging creative concepts with original copy, powerful graphics, dynamic Rich Media and HTML design, and coding that is tested across a variety of email clients and platforms prior to delivery. Also, tailor creative to ensure the success of viral marketing and click-through campaigns.