True Viral Marketing
ClickForward is designed for businesses looking to increase online site registrations through true viral marketing. Using ClickForward, you can create personal and relevant relationship marketing programs that make it easy for your email recipients to recommend your site, promotions or specific content to their friends. Track the progress of your viral marketing program as your subscribers' friends and families become your customers.

ClickForward easily integrates with your standard email campaigns. Within your text emails, recipients can click on a link that takes them to a customized Web page where they enter their friends' email addresses as well as a personalized message. HTML emails make it even easier, allowing your customers to forward your message along with their own personalized messages right from the body of the email. Their friends then receive an email with your original content intact in addition to customized content from someone they know and trust. Your existing customers can be an extension of your marketing team.


Acquires customers
ClickForward grows lists. Customers can and will forward your messages to their friends. Their friends, and friends of friends, eventually become your customers too.

Builds relationships
ClickForward gets personal. Leverage your customers' existing friendships and acquaintances to forge new relationships between you and them.

Rewards customers
ClickForward is rewarding. Track key ClickForward statistics and reward customer loyalty for spreading your messages to their friends.



Forwarding
Recipients can forward the ClickForward email to friends and colleagues to create instant viral marketing opportunities. Forwarded emails arrive addressed from the recipient and are fully trackable.

Personalization
The messages appear to be directly from the original recipient and are addressed to the new recipient. In addition, the original recipients can add a personal touch to the forwarded email by writing a personal message to their friends or colleagues.

Tracking
ClickForward tracks many vital statistics including total forwards, total opt-in conversions, number of forwards from subscribers, number of forwards from ClickForward recipients, opt-in conversions by offer and offer link click-throughs.

Reporting
Real-time web-based reporting is available to you 24/7. The reporting is integrated with the rest of your campaign statistics so you can easily assess the effectiveness of all components of your campaigns. In addition, custom reports can be generated to include greater detail than the standard reports.

Integrated
ClickForward is seamlessly integrated with the standard ClickAction EMA interface. You control and manage your ClickForward campaigns just as easily as your other email campaigns.