ClickAction provides marketers with effective retention marketing strategies to develop and maintain relationships with subscribers. ClickAction retention marketing offers marketers a cost effective solution, ClickAction Email Marketing Automation (EMA), that helps save time and generate revenue. Coupled with ClickAction's Acquisition Marketing functionality, ClickAction EMA gives marketers the ability to design, deploy and manage personalized email marketing campaigns that maximize the lifetime value of each subscriber. Features such as smart rule-based targeting, dynamic content merge, event-triggered sends and advanced database exchange capabilities allow you to communicate one-to-one with relevant information for each individual. The capabilities of ClickAction EMA enable unprecedented response rates that are not achievable through traditional direct marketing.

ClickAction EMA understands the power of permission email and works closely with you to develop campaigns that work to retain your subscriptions. With ClickAction's sophisticated technology you can achieve high conversions to sales, high response rates to offers and improved subscriber loyalty.

features and benefits

Permission Profiling

ClickAction EMA gives you the tools you need through an opt-in profiling screen to understand your customers' interests. Using the data collected allows you to precisely target, segment and track your communications with subscribers. The robust capabilities of the Profile Database enable unprecedented control over your email campaigns.

Database Exchange

Using ClickAction EMA, you can collect data from in-house data mining operations across multiple channels such as online, call center or in-store transactions. Web-based data exchange tools are provided to easily map and import data from legacy systems.

Real Time Data Transfer (RTX)

Synchronize your in-house database with ClickAction EMA for improved, up-to-the-minute subscriber service.

Smart Personalization

Using the ClickAction EMA rules engine and dynamic content merge feature you can establish a one to one dialogue based on a subscriber's interests, demographics or email campaign responses.

Rules Engine

Rules are used to tie together information in the Profile Database including demographic information, response data and tracking data for HTML opens. You can target highly specific segments of your subscriber base by selecting segment profiles from any fields within the database with Boolean descriptors.

Dynamic Content Merge

Deliver customized graphics, links and content blocks as well as targeted ad space based on subscriber profiles.

Event Triggered Automation

Create sequenced campaigns based on subscriber actions or specific dates.

Message Templates

Utilize text, newsletter or HTML templates to quickly and easily create effective email messages.

Offer Testing

Fine tune campaigns by testing with small sample groups from your Profile Database.

ClickForward

Create viral campaigns that give your messages credibility by utilizing your subscribers to pass them along.

Rich Media

Create and send vibrant, living messages that capture attention.

Real Time Tracking and Reporting

Get a complete view of the scope and success of campaigns as they progress. View tracking statistics in intuitive reports that are compatible with Excel.

Multi-Brand Capabilities

Manage multiple brands with increased targeting, segmentation and campaign management capabilities.

ClickAction EMA is built using open profiling standards and 100% Java-based technology for easy deployment and integration with industry-leading third party applications.

Consultative Services
ClickAction's retention marketing strategies also offer marketers a host of consultative services, an opportunity to augment your email marketing campaigns with compelling, advanced features. Click on the link above to learn more.